About Fashion Targets

About Fashion Targets

After losing a close friend to the disease, designer Ralph Lauren created Fashion Targets Breast Cancer to unite the world of fashion as a force against breast cancer. 

In 1996, the iconic campaign hit the UK, and since then, it’s seen the support of some of the biggest names in British fashion. Naomi Campbell, Kate Moss, Claudia Schiffer, Elle Macpherson, Erin O’Connor and Kylie Minogue have all joined the fight, featuring in our annual poster campaigns. Behind the camera, celebrated photographers including Mario Testino, Simon Emmet, David Bailey and Ellen Von Unwerth lent their creative vision to the campaign’s striking look. 

Since 1996, Fashion Targets Breast Cancer has raised over £14 million to fund pioneering breast cancer research, enabling life-saving discoveries that are transforming the outlook for women everywhere. 

Every item from our collection carries a 30 per cent donation to Breast Cancer Now, the UK’s largest breast cancer charity, and helps fund cutting-edge research into the disease.

And we won’t stop until we stop breast cancer, once and for all. 

On the 20th anniversary of Fashion Targets Breast Cancer, we’re proud to stand with women everywhere, united in our belief that, together, we will win this fight.


  • Headline Partner:
    M&S
  • Partners:
  • Debenhams
  • River Island
  • Topshop
  • Simply Be
  • Laura Ashley