Read a heart-felt letter from the man who founded Fashion Targets Breast Cancer back in 1994.
Over 20 years ago, I lost a good friend to breast cancer. I promised her that I would do my best to fight the disease that eventually took her life. And I have.
In 1989, after helping to fund the Nina Hyde Center for Breast Cancer Research, I turned to the fashion community and created Fashion Targets Breast Cancer in 1994. Two decades later it’s hard to believe the incredible impact this unique partnership between fashion and charity has made.
My vision for Fashion Targets Breast Cancer was to unite the world of fashion as a force against this devastating disease. I designed the very first target logo and it became ubiquitous on t-shirts worn by models and celebrities photographed for its launch campaign. Together with some of the most iconic names in the fashion industry, we set our sights on defeating breast cancer by raising money and awareness for leading breast cancer research charities.
In 1996, Fashion Targets Breast Cancer was introduced in the UK, partnering with Breakthrough Breast Cancer (today Breast Cancer Now) and bringing the best of British style to the fight. With tremendous support over the years from a great array of fashion personalities, and of course, the British public, the campaign has developed and flourished.
Since then, Fashion Targets Breast Cancer has raised more than £14 million for breast cancer research in the UK. Those funds have enabled breakthroughs and discoveries that are transforming the outlook for so many women, and I’m heartened by the news that more women survive breast cancer today than ever before.
But sadly, that isn’t the end of it. Women are still being diagnosed with this disease in ever increasing numbers. And this year in the UK, nearly 12,000 will lose their lives to breast cancer. It’s clear that the fight is not finished.
I’m enormously proud of the progress we’ve made – progress that, without the support of people like you, just wouldn’t have been possible. But I’m also more determined than ever to push further and reach the day when no one—not the women nor their families and friends--have to face this disease.
Please join me, as you have for the last two decades, to do all that we can until the fight is over.