TV presenter and actress Jameela Jamil models the dress she designed for Simply Be for this year's collection. Jameela said the following about being an Ambassador for the campaign:
“Breast cancer is a cause very close to my heart – having lost a couple of family members to this disease and more recently finding a lump in my breast, which showed signs of pre-cancerous cells, I want to do anything I possibly can to raise awareness about this disease.
“Using fashion as a way to spread an important message is incredible – it’s something that appeals to so many people. I’m a big fan of body confidence, it’s something I try to build in all women which is why I designed my clothing line with Simply Be, which forms part of this year’s campaign collection. I want people to feel confident, attractive and ultimately good about themselves so join me and wear your support for Fashion Targets Breast Cancer.”