Here's to twenty years

Here's to twenty years

For 20 years, Fashion Targets Breast Cancer has united the UK in the fight against breast cancer. 

Featuring the latest looks hand-picked from the high street’s biggest brands, and fronted by some of fashion’s leading names, the campaign brings us together to take a stand and wear your support for pioneering breast cancer research. 

Every year marks a new declaration of the power of fashion, charity and womanhood. From the unmistakable target t-shirts that first propelled the campaign into the public consciousness, to the famous faces who have worn their support, it’s always been about strength, style and solidarity in the face of a disease we’re determined to stop. 

We’ve made incredible advances possible, and today more women beat breast cancer than ever before. But the battle’s not over until everybody lives. 

That’s why we continue to stand together – scientists, stylists, models, mothers, sisters and celebrities. United by fashion. United against breast cancer. For the last 20 years, and until the fight is over.


This year Fashion Targets Breast Cancer teamed up with some of the UK’s most stylish names to showcase the campaign’s stunning fashion collection.


  • Headline Partner:
  • Partners:
  • Debenhams
  • River Island
  • Topshop
  • Simply Be
  • Laura Ashley