Behind the scenes

Go behind the scenes of the Fashion Strong shoot

See what happened when we got nine incredible women together for our Fashion Strong shoot. 

Mollie, Clover, Toral, Claire, Lynda, Hanna, Lydia, Serena and Lizzie – a group of women who all have one thing in common.

Breast cancer. 

Some of them have been diagnosed, some have watched family members go through it. Others are working to discover the ways to stop it. 

When they arrived on set most of them had never met before. By the end of the day they’d shared their experiences of the disease, the journeys they’d been on and their determination to stop breast cancer.   

Behind the scenes of our Fashion Strong shoot

Join the women coming together, through fashion, to stop breast cancer.

30% from the sale of every item in the Fashion Strong collection goes straight to Breast Cancer Now to find vital research.

  • Headline Partner:
  • Partners:
  • Debenhams
  • River Island
  • Simply Be