OUR HISTORY

ONE MISSION

Founded by fashion royalty, Ralph Lauren, Fashion Targets Breast Cancer has one simple mission: stop breast cancer taking lives.

“Over 20 years ago, I lost a good friend to breast cancer. I promised her that I would do my best to fight the disease that eventually took her life. And I have. My vision for Fashion Targets Breast Cancer was to unite the world of fashion as a force against this devastating disease.”

“I’m enormously proud of the progress we’ve made – progress that, without the support of people like you, just wouldn’t have been possible. But I’m also more determined than ever to push further and reach the day when no one – not the women, nor their families and friends – have to face this disease.”

We salute you, Ralph.

OUR FIRST CAMPAIGN

We’ve had our sights firmly on breast cancer since our first campaign back in 96’. Featuring Naomi Campbell and Kate Moss, the supermodel duo introduced the UK to our iconic target tees. And two decades later the power pair returned in front of Mario Testino’s lens to celebrate our 20th anniversary.

INDUSTRY LEGENDS

Kate Moss, Naomi Campbell, Claudia Schiffer, Elle Macpherson, Sienna Miller, Kylie, Sadie Frost, Helena Christensen, Jodie Kidd, Twiggy, Georgia May Jagger, Pixie Geldof, Daisy Lowe, Abbey Clancy. The list goes on. Our campaigns have been fronted by some of the biggest names in the fashion world.

MAKING A STATEMENT

Over the past 20 years we’ve raised more than £15 million for Breast Cancer Now – the UK’s largest breast cancer research charity. It’s something we’re incredibly proud of. But we won’t stop until breast cancer has stopped taking lives. To us, fashion is about so much more than standing out. It’s about making a stand.

  • Headline Partner:
    M&S
  • Partners:
  • Debenhams
  • River Island
  • Simply Be